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Client Comments and Testimonials




"The track record of the Swedish approach is impressive. They have helped fire services plan resources for dealing with chemical incidents. They have improved the efficiency of the Swedish postal services and energy industry. They have helped plan overseas aid activity, and they have even worked with the Dutch navy."

Cambridge Network: "Solving strategic business and organisational problems the Swedish way."
(http://www.cambridgenetwork.co.uk/news/article/?objid=15506)

"Although I have used Morphological Analysis very successfully in my workshops as a creative problem-solving technique, the Swedish approach makes it dramatically more useful to large businesses & organisations ... to tackle problems as varied as new product development, Corporate Social Responsibility policies, future scenario planning, organisational development, financial and investment planning, marketing, and staff development"

Simon Middleton, The Branding Guru
(http://www.simonmiddleton.com)

"The workshop was attended by military and civilian representatives from Dstl and the UK MoD, who all commented very positively on the potential of Morphological Analysis and said that they had learnt a great deal over two enjoyable and stimulating days. ... Dr. Ritchey's expertise and guidance were invaluable in enabling us to gain an understanding of how Morphological Analysis could be used by Dstl to support the UK MoD..."

Dr. Carl Stead, Defence Science and Technology Laboratory [Dstl], Farnborough, England.

"We are very fortunate that Dr. Tom Ritchey (http://www.swemorph.com/) of the Swedish Defense Research Agency will be visiting TAI in Mid November. He is an expert on the use of Morphological Analysis for solving complex and messy problems. Tom has been conducting practical workshops with agencies and organizations around the world for the last 15 years".

The Arlington Institute, Bulletin -- Volume 9, Number 14 (10/26/2006)
(http://www.arlingtoninstitute.org/fe-archive-volume-9-number-14)

"The workshop on disaster risk management was a remarkable success, not the least for permitting cross-fertilization of ideas and knowledge between hard and soft sciences, and between theory and practice. Using the methodology of morphological analysis, specialists developed shared concepts and a common working interface, and shared state-of-the-art knowledge from different fields"

Dr. Anthony Fernandez, Earthquake Disaster Mitigation Research Center (EDM), Kobe, Japan

"One of the Division's special competencies is strategic decision support modelling with computer aided morphological analysis ... a method for structuring and investigating the total set of relationships contained in multi-dimensional, non-quantifiable, problem complexes."

7th EU Framework Programme. Changing Perspectives of Security and Interventions
(http://www.cpsi-fp7.eu/cpsi_partners_click_foi.htm)




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